Shock Starter Marketing Specialist

Job Title: Shock Starter Marketing Specialist 

The Shocker Career Accelerator is looking for students to be the solution to the marketing and promotional needs for departments and projects at Wichita State University, for small businesses and for nonprofit agencies in the Wichita area.  We’re looking for individuals that can identify and sell us their skills, and what they want to learn.   

All applicants should be willing to work within their current skill set, but also take on projects outside of your comfort zone.  Must have a commitment to problem-solving and innovative thinking.  Flexibility and creativity are musts.  All candidates need excellent customer service skills to respond to client requests promptly and have an excellent command of written and spoken English.

All applicants must have the abilities and skills to use resources efficiently (both client and ShockStarter).

WSU Tech and Wichita State students are eligible to apply.

Benefits to Working as a Shock Starter:

Support from Subject Matter Experts - Students will receive support from our Subject Matter Expert to learn and help them apply their classroom theory to real world projects.

Peer Support - You will be working with a team of fellow students, learning from one another, and growing with each other.

GoCreate Training - You will receive training on all GoCreate machines relevant to the marketing projects supporting industry needs.

Expand your Network – You will connect with other applied learning students, faculty and staff across WSU Tech & WSU departments, local business owners, and other individuals throughout the community.

Paycheck - You will be paid a starting hourly wage, with potential for a raise after adequate experience on industry projects.

Desired Skills:

(Not necessary to have every skill to apply but must be strong in at least one of these areas, multiple preferred).

Graphic Design – Create content for social media channels. Create visual identity for clients including logos, web, print, electronic media materials. Proficient in Adobe Creative Suite (Photoshop, Illustrator, etc.).

Market Research - Ability to discover and thoroughly analyze a business’ web presence, social media engagement, branding, and other aspects of its marketing platforms. Suggests actionable solutions based on findings.

Data Analytics - Track and interpret relevant data such as views, followers, engagement, etc. regarding social media, websites, and more. Assists in setting goals and measuring outcomes. Measures the overall impact of projects.

Copy Writing - Skilled in making technical content and language understandable and compelling to the general population. Can take “doctor language” and translate it into terms that anyone can understand, regardless of product familiarity. Text will help make the case for the product/service offered. Experience with InDesign and other Adobe Creative Suite programs preferred.

Web Content/Search Engine Optimization (SEO)– Manage and update content for client webpages, using WSU CMS and other site managers such as Word Press and Square Space. Previous experience and/or knowledge of coding languages relevant to web design is a bonus.  Data driven to manage SEO. Setting websites up on the Google Search Console. Reviewing websites for compelling content (does your site answer searcher’s questions). Keyword optimization/On Page SEO. Reviewing sites to ensure there are no bad links, slow loading images and that the navigation provides a good user experience.  Use data analytics to review performance of content.   

Social Media Management - Responsible for overseeing the strategy, planning, organization, creation, and publishing of content across multiple platforms. Creates content that is valuable to desired target audiences.  Use data analytics to review performance of content. 

Photography – Experience with photography equipment to shoot various projects. This may include product demos, interviews, events, headshots, and more. Able to edit content using Adobe Creative Suite (Photoshop, Premiere, etc.).  Must have skills to use DSLR camera.